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Blogspot Blogger or WordPress: Which one should I use?

Publicat de Mr. Miaghy on 01:03 comentarii (0)


Blogspot Blogger or WordPress?
Igot this Blogger or WordPress question recently:
I hear that hundreds of thousands of people are moving their blogs over from Blogger… is this true and if so, why? Should people using Blogger for their business blog consider swapping over?
I don’t know exactly how manyBlogspot blogs move to WordPress but I do have some advice on what platform to use for a professional or business blog presence.

Blogger Blogspot – Nice place for your blogging introduction

Blogger has recently introduced a new admin look. It is clean, loads fast and makes a streamlined blogging experience.
Blog layout is easy to set with a click and drag rearranging of different elements. There are different design templates and you can also edit the templates via HTML. The variety of templates is not the greatest though.
Blogger doesn’t have a wide range of plugins but it does have gadgets that you can use to improve your blog’s sidebar, footer and other areas. The lack of plugins means that if you do want some advanced features and customisations you do need HTML and coding knowledge.
Blogger is integrated with Google Adsense so it is possible to monetize your blogwith contextual ads.
Blogspot puts a navigation bar on top of every blog by default. I am not a big fan as that brands my blog while I prefer to have a more unique look. It is not possible to remove the Blogger navigation bar via blog dashboard but some manual coding in the HTML can do it.
When you host your blog on Blogspot, you don’t own your blog, Google owns it. In case there are issues like someone reporting that you use copyrighted material like pics or videos, Blogger may shut down your site. Same can happen if the algorithm thinks your blog is a spam blog. Most blogs won’t be affected by this but it is important to be aware that you do not have the full ownership of the blog.
Blogger is a nice place to start a blog and see what blogging is all about. If you have bigger ambitions like creating a professional web presence or building a business from your blog, it is not the optimal long term solution.

Professional web presence thanks to WordPress

If you want to use your blog to build a personal brand or build a business, you shouldn’t use any of the free hosted blog platforms like Blogger or Tumblr.
I have experienced many wonderful benefits achieved by having my own blog and this has made an amazing difference for me. There is a great value in being serious about your blog and having the complete control and ownership.
What’s great about WordPress is that it’s open-sourced software with a large community and a wide range of templates and plugins to help you create unique looking blogging presence. I run all my projects on WordPress.org, and majority of the biggest blogs do the same.
For the easiest possible install of a WordPress blog, I recommend using Bluehost as you simply click on 1-button to install WordPress and also get a domain name and hosting for cheap.
It literally takes 5 minutes to have your blog ready online and no tech know-how is needed. Watch my video for step-by-step guide on installing WordPress and click here to get started.

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Initial Steps to Improve Your Facebook Advertising Campaign

Publicat de Mr. Miaghy on 12:55 comentarii (0)

As a marketer, you are always trying to get the most efficiency out of your advertising.  Although Facebook ads and fan pages are relatively new in the complete history of advertising, this still holds true.  You still want to have as many people as possible clicking through on your Facebook ads and becoming a fan on your Facebook page.   Click through rates can make or break an ad campaign.  Following some basic tips can take yourFacebook advertising campaign from being a simple everyday project to something that really starts to show some real signs of success.
Do Your Research
First of all, you need to know who you would like to target.  Just like in traditional market research, the users that you would like to engage are the real social hubs.  There are people with around 1000 friends.  Contrast this with the average Facebook user who has 130 friends, and you start to see the difference in the type of results you can see if you engage with those power users.  Just like real life marketing, you want those people with “big mouths” to do the talking for you.
Give Facebook Fans Special Offers
People love to feel special, and they love exclusivity.  If you are rewarding your Facebook fans with special offers available only on Facebook, they will be more likely to interact with your fan page and to continue using it for information about your brand.  If you don’t offer them anything in exchange for being a fan except for regular commercial style postings, than the user is way more likely to hide your page from its news feeds.  The best sites offer special coupons, drawings, and contests just for their Facebook fans.
Remember to Listen
Facebook users are quickly becoming used to the idea that they are the ones that generate what gets produced on the web.  Use this to your advantage.  Remember to ask your Facebook Fans what they would like to see on your page.  Get them to post photos on your page with them interacting with your product.  Ask them the type of question that will get them talking about your brand on their own page.  This interaction will help improve your Facebook Edgerank, and improves your statistics within Facebook.  Remember, these people cared enough about your product to become a fan of it on Facebook.  They probably have some strong opinions about what they want to see from you.  Not all of their ideas may be something you can implement, but even the act of asking can improve the quality of your page and your page rankings.
Coordinate Your Approach
If you place a Facebook Ad that asks people to like your page or directs people back to your Facebook Fan Page, direct them to a Landing Page that stylistically matches the graphics of the ad itself.  Credibility is important, and coordinating your marketing approach helps improve your appearance of credibility.
These are the initial steps you need to take to improve your overall Facebook social media campaign.

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