Custom Search

Secrets of a Successful Blog Post

Publicat de Mr. Miaghy on 10:36

Secrets of a Successful Blog Post
photo by (F)oxymoron and João Trindade

It was one of the best blog posts I’ve ever written, but nobody tweeted it, nobody shared it, nobody commented on it and it drove no traffic to my website.
If you blog with any regularity, I’m willing to bet you’ve witnessed this phenomenon: The great, but unnoticed, blog post.
Sometimes the posts we expect to set the world on fire never produce a spark -- while those on which we barely bother to light the fuse burn themselves into the eyeballs of thousands of readers.
Company, brand and personal blogs are powerful tools we can use to share information, make announcements and introduce ourselves to new clients and strategic partners. The question is -- how can we write blog posts which are optimized for shareability? Is there a method to the madness?
In an effort to isolate some best practices from within the chaos of the blogosphere - I asked three consistently great bloggers to share the secrets of their successful blog posts. Here’s what they told me:

Blogger #1
Erika Napoletano is Head Redhead at Redhead Writing, a Denver-based online strategies consultancy dedicated to keeping companies from looking like idiots online. She’s a columnist for @EntMagazine. Her most recent work is The Shattering, written exclusively for ChangeThis. She’s also the author of The Power of Unpopular.
The successful blog post?
Redhead Writing
My most successful blog post -- with over 16,000 Facebook shares -- has been "Is Facebook Hiding Your Messages?"
Why was it so successful?
It was picked up by some of my readers at Lifehacker and ZDNet and just spread like wildfire!
It was informative, useful, shared a discovery that I'd made out of sheer frustration -- plus I added some humor to it. I add humor to everything -- life and business shouldn't always be so damned serious, y'know?
With the number of people using Facebook, it's crazy how many of them didn't know about what I discussed in the post -- I think the information surprised a lot of them - the same way it surprised me when I discovered it. That’s part of what motivated so many people to share it.

Blogger #2
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She is the author of the PR and marketing blog Spin Sucks and co-author of the book, Marketing in the Round.
The successful blog post?
Spin Sucks
It looks like “10 Content Ideas that Generate Comments and Shares” is the most popular of 2012 (so far).
Why was it so successful?
There are a few reasons for this:
  • It's highly optimized for search
  • it's a list post (10 ideas)
  • and it's something people are dying to know…how do I get more comments and shares?

Blogger #3
Shelly Kramer is the founder and CEO of V3 Integrated Marketing, located in Kansas City, Missouri. She has been recognized by Forbes as a writer of one of the Top 20 Best Marketing and Social Media Blogs.
The successful blog post?
V3 Integrated Marketing
One of the secrets to a successful blog post is to pay attention to - and write about - things that are trending. For instance, one of my most popular posts was “Brand Crisis in Process? AAA Tipsy Tow New Year’s Eve Service”.
AAA had a program targeting New Year's Eve and safe driving that wasn't a national campaign, but sure did look like one -- and it was being shared all over the Internet.
I immediately saw what a nightmare it could become, dove in, did some research and wrote and published an informative post about it. And, since part of what we do, as an agency, is work with brands to prevent crisis, especially in the social media space, it made sense for us to cover that and get a conversation started.
Why was it so successful?
It was a hugely popular post because it was timely, about something that was in the news and that people care about, and it was also not a stretch for us to cover it (or ridiculous linkbait) ... it really was about a subject matter that we know, and care, a lot about.

What have we learned?
Let’s try to sum it all up: Make sure your blog posts provide timely, coveted and useful information that you’re knowledgeable about -- presented with a touch of humor and an element of surprise. Lean on trending topics. Structure the ideas so they’re easy to read -- and never underestimate the power of SEO.
It all sounds like some great advice to consider as we begin writing our next blog posts - but something's telling me we haven’t fully cracked the code yet - we need to hear from more bloggers!
What are your successful blog posts - and what made them so popular? Continue the conversation with Pomegranate on Facebook and Twitter.

4 comentarii:

Comment by Om Bun on 20 iunie 2013 la 12:02

Salut
Te rog sa stergi link-ul catre site-ul meu http://www.cali.ro/128-melatonin-plus-regleaza-somnul.html cu ancora "melatonina" din coloana lateral dreapta, deoarece site-ul a fost penlizat.
Pot plati un bonus pe paypal pentru asta
Multumesc

 
Comment by Mr. Miaghy on 25 iunie 2013 la 04:52

salut trm bonusul pe seitannarcis@yahoo.com (paypal ) si o sa sterg linkul ;)

 
Comment by William Anderson on 28 august 2016 la 02:05

Respected Divorce Attorneys make certain you are given with all the ability and knowledge to... One. Understand it is important on your circumstance, and just what to ignore. Identify when/if you will need added experts, my partner and i.elizabeth. private eyes as well as forensic auditors as well as accountants, and ways to uncover those authorities. Aid, when the celebrations acknowledge, mediators as well as the intercession course of action. Believe the idea or otherwise, folks that are going through divorce, sometimes be a small uneven and also illogical.
divorce lawyers
The actual divorce lawyers main purpose is always to will be his recommend and also support their clients. Additionally, they make sure they aren't rooked. Simply by lacking specialist legal rendering, a number of divorce customers may be quitting particular legal rights and also particular entitlements. Through finding a seasoned divorce attorney, your client can easily assured that they're not going to end up being misled or perhaps betrayed in any way.

 
Comment by prince ghai on 27 ianuarie 2017 la 03:37

WP Engine coupon code

 

Trimiteți un comentariu

Custom Search